NLP and copywriting


Being understood

Making an impact

Persuading and convincing

Writing persuasive copy

More than just writing well

You can write well, use correct grammar, even pick a few clever phrases. But does your writing make an impact? Do you have the desired effect on your readers?


Modelling exquisite communication

Increasing numbers of businesses on both sides of the Atlantic are discovering the competitive advantages of understanding even the most basic NLP principles to improve business communication and marketing.


NLP stands for Neuro Linguistic Programming, because linguistics forms a significant part of the models developed by its creators.


Richard Bandler and John Grinder, the creators of NLP, studied the strategies of successful communicators in a variety of walks of life and developed models based on their observations. You can use their models to get better results in sales and marketing.


What next

You can easily learn key NLP principles to write more persuasively and to reach a wider potential audience. I can tailor NLP coaching to your specific needs with one-off consultancy, group training and/or ongoing support.


If you would like to know more about this approach to copywriting you can click on the link below to get in touch.



Andy Lucas- Lucas Bright Coaching Andy Lucas, Brighton

- Advanced NLP Therapeutic Specialist

- Master NLP Practitioner

- NLP Trainer


All these qualifications were awarded by

The Society of NLP and approved by Richard Bandler (co-creator of NLP)